As most other marketing ex perts will also tell you, it’s time to start a more aggressive marketing campaign. Now is the not the time to stop marketing. That’s what your competitors are doing . . . . nothing! However, don’t do what most businesses do. The local newspaper or radio station salesman shows up at your door trying to sell you a “package,” which will tell everyone in your city how wonderful you are. That’s sounds really interesting. Read more...
In the early 1990s, sales slumped and diamond sellers increasingly faced competition from a wide range of alternative luxury products. De Beers however took a smart approach to boost their diamond sales. They gave diamonds a special significance, as a reflection of love, and translated these consumer emotions into purchasing behavior. Following this campaign De Beers' diamond sales ran ahead of market trends. Read more...
Low Cost marketing for businesses on a budget
7 Steps to Closing Deals during a Recession 
