|
Home
About
us
Newsletter
Subscribe
Advertise
Contact
us
|
|
Reach
40,000+ Business owners and Decision Makers in Broward
County
|
Do I need to
advertise is a question most people in business ask themselves?
The answer of course is an emphatic .yes., you cannot afford not
to advertise.
According to a Dunn and Bradstreet report 95% of all failures in
business are people who don't advertise. Think about it for a
moment. How do you expect people to buy the product or service
that you are selling unless you make them an offer?
While word of mouth publicity may still be one of the best ways
of telling people about your business, why take a chance? People
can give you either good publicity or bad publicity depending on
their own personal experience. This makes advertising the most
important key that opens the door to business success.
Give
People the Facts
Advertising let’s you give people the facts and introduces you
and what ever you have to sell to thousands of potential buyers
who probably didn’t even know you existed until they read you
advertisement.
Your
Target Audience
Once you have decided to
advertise, the second most important question is "Where to
Advertise?" The media selection becomes very important for
a successful advertising campaign. You want to select a media
that gives you more bang for your advertising dollar.
Florida Smart Business is a monthly newspaper that publishes information and
articles of interest to the Business community; a community that
you want to do business with and who are most likely to
constitute the largest segment of your clientele.
The
Competition - How Do We Compare?
Unlike weekly newspapers
that are read and routinely discarded and radio programs that
are aired only at a particular time of the day, Florida
Smart Business has
a much longer shelf life.
A radio advertisement runs for 30 seconds. A radio advertisement has to be heard at a particular day
and time. Once missed, it is gone forever. Never to be heard
again.
A newspaper advertisement lasts one day and are routinely
discarded. But your advertisement in Florida
Smart Business is read not for
a minute or a day, but everyday of the week, every week of the
month. Enough time for your sales message to get through.
|
|
If
your message is worth a second glance make sure your prospects
have an opportunity to see it more than once. Place your ad
where it will produce the best result, place it in |
| |
|
Florida
Smart Business
10116 NW 53rd St.
Sunrise, FL 33351-8020
Phone: 954-784-0900 Fax: (954) 784-0904 |
|