 Are
you interested in success fully growing your business while not
breaking the bank? The best part of using public relations is that it
is non-paid exposure, while on the other hand advertising is. The best
ways to get the most bang out of your PR strategy is to:
Being a guest on a TV or radio show
OR Gaining print coverage for your message
What is great about public relations is that the only costs that you
will encounter are those that are associated with working with a
national or local PR firm (please check out our 2 Part Series 'How to
Choose the Right PR Firm for You' for some vital tips to finding the
best firm for your needs ). But if you choose the most proven firm, or
just decide to do the work with your own team , PR can successfully
grow your business without breaking your budgets.
Here Friedman, Chief Executive Officer of Event Management Services,
Inc., a national PR firm specializing in obtaining media attention for
their clients through the electronic and print mediums , shares 6
effective ways as to how you can begin to immediately generate
valuable PR for your business, products or services!
1. Become an Author! Writing books is not just for Donald
Trump and Steven King anymore! Writing a book can help you really grab
the attention of the media . " If you write a book you will have
a fantastic vehicle and calling card ", says Friedman . "If
you are the author of a book, you will gain instant expert status in
your industry : to your public, prospective customers and amongst your
industry peers. The book you write will be the key to your exposure in
the media. " Everyday you see experts: on TV and Radio as well as
when you read an article in print.
 2.
Create Expert Status for Your self. The national and local me dia
is always seeking experts to comment on newsworthy issues. By having
interesting newsworthy content they can ensure that they are keeping
their audience interested and engaged. Friedman says, "To stay
ahead of the game, the media follows the media. "So, if you want
to gain some valuable PR opportunities it's important for you to stay
abreast of the news. Friedman adds, " Stay abreast with all of
the latest news by watching TV news, talk radio and reading your local
or national newspapers. Look for stories that can be linked to your
topic. " By doing this you will be ahead of the pack when it
comes to your successes with the media.
3. Be Interviewed on Talk
Radio Shows. "If you really want to gain media exposure talk
radio is great vehicle to drive success", says Friedman .
"If you are small firm or large multinational corporation, you
should do as many talk radio interviews that is humanly possible.
" Talk radio is very attractive from a PR perspective because:
percentu2022 Talk radio attracts an affluent, educated and attentive
target audience percentu2022 PR on air is cheaper than advertising on
air percentu2022 Talk radio interviews present a fantastic opportunity
to sell your company, product or service percentu2022 The host (who
has a dedicated listening audience) provides a solid "Third Party
Endorsement" to your product or services Talk radio lends further
credibility to your message percentu2022 As a guest on talk radio you
will have enough time to tell your whole story
4. Be a Guest on a TV Show. Take
all of the 'Pros' of appearing as a guest on talk radio and add one more to see how it truly is one of
the most valuable mediums for spreading your PR message to the masses.
Friedman says, "TV tends to be a celebrity's vehicle, so when the
audience see you as a guest on a TV show, then they consider you a
celebrity as well. Talk about sending your credibility through the
roof! "
 5.
Obtain Coverage in Newspapers and Magazines. Ever looked at a
newspaper article and have the desire to get your company some print
exposure. The answer is that there is absolutely no reason why not!
The power of the print media is phenomenal. " This is an absolute
public relations goldmine", says Friedman . Here's why :
percentu2022 Anything written is perceived to be true. percentu2022
Print is where you'll find a huge segment of your buying audience.
percentu2022 An absolute mega variety of publications - there's truly
an endless list of publications to target. If you are adequately
prepared with quality materials, your print PR campaign will be a
successful one !
6. Become a Public Speaker. An
other fabulous way to get PR for your company, products or services is to get onto the speaking
circuit in your community and in your industry. " trade shows and
community groups to 'create a buzz' about you and your company,"
says Friedman . " The more speaking engagements you do - the word
spreads and the more speaking invitations you'll get. If the media
would like the event that you are speaking at! invite them! Just make
sure you have a media kit to give them about yourself and your company
in case they show up!"
Hopefully these methods will not only get your excited about an
upcoming public relations campaign, but also give you an idea as to
other ways to let people know about your product. If you would like to
learn more about gaining national media exposure for your company,
product or service, without the financial burden of monthly retainers,
Friedman is available to be of service . Feel free to contact her
directly at mfriedman@emsincorporated.com or visit her firm online at
http://www.emsincorporated.com. As a PR expert Marsha has the ability
to get the media attention that you desire without monthly retainers .
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