|
Every woman small business is run on
agreements. Some of the agreements are printed and signed, like in a
contract. They can be felt, seen, read and discussed.
But what isn’t always so obvious
is the unspoken agreement we’re entering into. This is the one that,
when everyone is in agreement, makes our work a joy to deliver and a
delight for our clients to receive. And, when not in harmony, it’s
the type of agreement that can cause us hours of stress, unhappiness
and messy situations that we wish would just “go away.”
I call these “soul agreements,”
when I’m business coaching.
A contract is a legally binding
document between two or more parties that clearly spells out
obligations, commitments and expectations between everyone
involved.
A soul agreement is a commitment,
first with yourself, that says, “The action I am about to take is in
complete harmony with what is right for me. My actions are a
reflection of my speaking and acting from the truth of who I am, no
matter what.”
The problem is that most women
entrepreneurs ignore their own soul agreement when making commitments.
 How
can I tell? It’s easy.
My business coaching experience tells me that if you’re doing
something you don’t really want to do, if you’re ignoring that
awful gnawing feeling in your gut that’s trying to tell you
something, if you’re holding back from a difficult conversation
because you’re afraid of losing a client or hurting someone’s
feelings, then you’re breaking your soul agreement.
Likewise, women entrepreneurs break
their soul agreements if they hold back from charging enough, going
after a more lucrative client or launching new marketing plans.
Sure, women entrepreneurs have to do
practical things like build their lists, speak, send newsletters and
gather testimonials.
But if you want your woman small
business to be spiritually AND financial rewarding, then you must
first commit to your soul agreement, then take action.
 How?
Let’s say you’re about to launch a new program. Before you
start your marketing plans, let me ask you, what is the soul agreement
that you know you must make with yourself for your woman small
business? (Hint: it’s something deeper than just saying to yourself,
“I’m willing to do what it takes to make my launch work.”)
Try asking yourself this question,
“What is the bottom line truth, where I know I MUST show up, no
matter what?!”
What often bubbles up is an
unmistakable (and unshakeable) feeling of strength, passion and
commitment for what you believe in...and an “a-ha!” of where you’ve
been sacrificing that commitment to please someone else.
With your soul agreement firmly in
place the marketing actions you take will be more than just mechanical
tasks. They will be soul inspired actions that pull you forward
powerfully, even when you’re tired, uncertain or tempted to slip
into self-doubt.
My business coaching challenge to
you is to keep your soul agreement, no matter what, and watch your
marketing plans leapfrog forward into success!
|
