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Jan 28, 2009

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#1 Way to Grow Your Business

#1 Way to Grow Your BusinessWhat is the BEST way to grow your business - any business? It’s a full bore marketing effort, right? 

Wrong! How about the latest website updates? Wrong! I know, it’s the newer Interstitial advertising methods that you find at AdBrite! Wrong again. 

The BEST way to grow your business is to work on YOU! Huh? Let me explain. In the sales game you are dealing with the customer’s emotions. And, all customers want to feel as if they are making a good decision about joining your business or purchasing your product. So, if you truly want to grow your business start working on selling YOURSELF first before you ever ask your customer for a dime. What I mean is that you need to prove to them that you are worth their time and money. If you fail to do this (especially on the internet) you will be another fly by night entrepreneur and will disappear in a cloud of dust. 

The real question is to figure out exactly “how” this is done. Actually it’s very simple. One way to do it is by writing articles on topics you enjoy that relate to your primary business. This takes time to build but will serve you for years. Another way is to create a blog and post your articles there. Again, you are showing a track record of stability with the blog plus you are providing good information. My personal favorite for growing my business is to give and give and give. I will send my prospects to http://www.10daymarketingbootcamp.com/learn 

where they can learn how a single mother of three created a full time E-bay income or a broke waiter grew his business by 763 people in 128 days. It’s all there and it’s free. Sometimes I will use a tool like Super Tips to teach them how to sell any product to anyone. They simply click on the link, http://www.IncomeExperiment.com / super tip and are inundated with the best information on promoting their product – ANY product. 

Why do I spend so much time giving information freely? Because I truly believe in reciprocity. If I give freely now I believe that sometime down the road the right person will cross one of my products and buy it. The key however is finding the right person and introducing them to the proper product which does take time but is well worth it. Plus, if I encounter something that really is worth spending your money on those that trust me will buy it while those that don’t won’t. I am focused on creating customers for life instead of just recycling one customer after the other. The bottom line is that I cannot expect customers to spend money until I’ve earned the right for them to do so. And, if you take the time to build relationships first the sales will come. Guaranteed.””

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