What
is the BEST way to grow your business - any business? It’s a full
bore marketing effort, right?
Wrong! How about the latest website
updates? Wrong! I know, it’s the newer Interstitial advertising
methods that you find at AdBrite! Wrong again.
The BEST way to grow your business
is to work on YOU! Huh? Let me explain. In the sales game you are
dealing with the customer’s emotions. And, all customers want to
feel as if they are making a good decision about joining your business
or purchasing your product. So, if you truly want to grow your
business start working on selling YOURSELF first before you ever ask
your customer for a dime. What I mean is that you need to prove to
them that you are worth their time and money. If you fail to do this
(especially on the internet) you will be another fly by night
entrepreneur and will disappear in a cloud of dust.
The real question is to figure out
exactly “how” this is done. Actually it’s very simple. One way
to do it is by writing articles on topics you enjoy that relate to
your primary business. This takes time to build but will serve you for
years. Another way is to create a blog and post your articles there.
Again, you are showing a track record of stability with the blog plus
you are providing good information. My personal favorite for growing
my business is to give and give and give. I will send my prospects to http://www.10daymarketingbootcamp.com/learn
where they can learn how a single
mother of three created a full time E-bay income or a broke waiter
grew his business by 763 people in 128 days. It’s all there and it’s
free. Sometimes I will use a tool like Super Tips to teach them how to
sell any product to anyone. They simply click on the link, http://www.IncomeExperiment.com
/ super tip and are inundated with the best information on promoting
their product – ANY product.
Why do I spend so much time giving
information freely? Because I truly believe in reciprocity. If I give
freely now I believe that sometime down the road the right person will
cross one of my products and buy it. The key however is finding the
right person and introducing them to the proper product which does
take time but is well worth it. Plus, if I encounter something that
really is worth spending your money on those that trust me will buy it
while those that don’t won’t. I am focused on creating customers
for life instead of just recycling one customer after the other. The
bottom line is that I cannot expect customers to spend money until I’ve
earned the right for them to do so. And, if you take the time to build
relationships first the sales will come. Guaranteed.””
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